> For the complete documentation index, see [llms.txt](https://twreporter.gitbook.io/the-reporter-brand-guidelines/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://twreporter.gitbook.io/the-reporter-brand-guidelines/pin-pai-he-xin-fundamentals.md).

# 品牌核心 Fundamentals

- [核心訊息 Messaging](https://twreporter.gitbook.io/the-reporter-brand-guidelines/pin-pai-he-xin-fundamentals/he-xin-xun-xi-messaging.md)
- [核心價值 Core Values](https://twreporter.gitbook.io/the-reporter-brand-guidelines/pin-pai-he-xin-fundamentals/he-xin-jia-zhi-core-values.md): 《報導者》有明確的核心價值，也深信這是所有支持者對於非營利調查媒體的期待。