> For the complete documentation index, see [llms.txt](https://twreporter.gitbook.io/the-reporter-brand-guidelines/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://twreporter.gitbook.io/the-reporter-brand-guidelines/pin-pai-shi-bie-brand-identity/cha-hua-illustration.md).

# 插畫 Illustration

插畫是品牌性格的延伸，其中每個細節都暗示著品牌特質，並以較為軟性的方式，將抽象的品牌價值轉化成具象化的圖像。

## 風格設定

插畫繪製需建立於品牌標誌與色彩主色之上，整體風格應展現力量與溫度，不宜過於尖銳或圓潤。此外，插畫應搭配輔助圖形的線條做強調的裝飾線，讓畫面更靈活有機。

### 人物構成原則

插畫人物比例由標誌向左旋轉90度、劃分10等分所構成，上下身比例約為4:6；斜口的服裝剪裁與標誌相互呼應，相對誇張的四肢則展現人物有力量的一面。

![](https://2117275841-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mhr7WJgJAYGr6uENvcC%2Fuploads%2FSsfSVWDGA2QhMZ7jAjWu%2F%E5%93%81%E7%89%8C%E6%8F%92%E7%95%AB_%E4%BA%BA%E7%89%A9%E6%A7%8B%E6%88%90%E5%8E%9F%E5%89%87.png?alt=media\&token=218c13b6-4f78-4187-8662-82af9d7966cd)

### 人物應用範例

![](https://2117275841-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mhr7WJgJAYGr6uENvcC%2Fuploads%2Fn7832eCjaSbAyi41bdTs%2F%E5%93%81%E7%89%8C%E6%8F%92%E7%95%AB_%E6%87%89%E7%94%A8%E7%AF%84%E4%BE%8B.png?alt=media\&token=bcdac7e8-eb88-4d06-8829-14a0e2f1f94c)

![](https://2117275841-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mhr7WJgJAYGr6uENvcC%2Fuploads%2FVBF5HLu3AGyF25z8Vnhc%2F6-%E8%A8%98%E8%80%85%E8%AD%89.jpg?alt=media\&token=6d95be92-fb38-4c3f-9fcb-68e936d0012b)

## 不當使用示範

![](https://2117275841-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-Mhr7WJgJAYGr6uENvcC%2Fuploads%2FGD1IxJCXENVGCCFDcgTa%2F%E5%93%81%E7%89%8C%E6%8F%92%E7%95%AB_%E4%B8%8D%E7%95%B6%E4%BD%BF%E7%94%A8%E6%83%85%E5%BD%A2.png?alt=media\&token=9191e349-8963-4845-a3c0-1d9239dea106)

## Download

{% embed url="<https://www.dropbox.com/s/5rsnxmpsu1j4g88/The-Reporter_Illustration.zip?dl=0>" %}

{% hint style="info" %}
© 2021《報導者》品牌插畫以 [創用 CC by-nc-sa 授權條款](https://web.archive.org/web/20190411190509/https://creativecommons.org/licenses/by-nc-sa/4.0/deed.zh_TW) 釋出
{% endhint %}