> For the complete documentation index, see [llms.txt](https://twreporter.gitbook.io/the-reporter-brand-guidelines/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://twreporter.gitbook.io/the-reporter-brand-guidelines/pin-pai-shi-bie-brand-identity/se-cai-color.md).
# 色彩 Colours
《報導者》的內容產品多元（包含文字、影像、聲音等），透過系統性的色彩規範，能幫助大眾建立清晰明確的印象，並在海量的資訊中達到引導作用。
## 品牌主色
紅色是《報導者》為人所熟悉的主色調，因應不同的排版需求，可使用更多層次的系列色；白色為標誌與內容閱讀的理想背景色，可搭配使用一系列的灰色調。
| Title | Pantone® | CMYK | RGB | Hex |
|---|
| Title | Pantone® | CMYK | RGB | Hex |
 Faded | / | 2, 30, 16, 0 | 244, 198, 198 | #F4C6C6 |
 Pastel | / | 0, 71, 38, 0 | 247, 105, 119 | #F76977 |
 Main | 1795 C/2347U | 0, 95, 79, 0 | 248, 11, 40 | #F80B28 |
 Heavy | 7620 C/3546U | 16, 100, 90, 6 | 196, 13, 35 | #C40D23 |
 Dark | / | 25, 100, 87, 25 | 155, 5, 30 | #9B051E |
## 品牌系列色
除了主色系之外，《報導者》的特色內容也應套用專屬色系作為區隔，例如影像報導以及 Podcast 聲音內容。
| Title | Pantone® | CMYK | RGB | Hex |
|---|
| Title | Pantone® | CMYK | RGB | Hex |
 Faded | / | 27, 0, 21, 0 | 196, 242, 220 | #C4F2DC |
 Pastel | / | 42, 0, 32, 0 | 153, 236, 201 | #99ECC9 |
 Main | 570 C | 53, 0, 42, 0 | 110, 229, 181 | #6EE5B5 |
 Heavy | / | 76, 21, 58, 5 | 60, 146, 122 | #3C927A |
 Dark | / | 89, 50, 63, 65 | 14, 53, 50 | #0E3532 |
| Title | Pantone® | CMYK | RGB | Hex |
|---|
| Title | Pantone® | CMYK | RGB | Hex |
 Faded | / | 36, 0, 3, 0 | 171, 222, 244 | #ABDEF4 |
 Pastel | / | 60, 33, 0, 0 | 109, 155, 224 | #6D9BE0 |
 Main | 2387 C | 86, 66, 0, 0 | 47, 88, 204 | #2F58CC |
 Heavy | / | 100, 87, 29, 11 | 20, 48, 113 | #143071 |
 Dark | / | 100, 87, 45, 51 | 5, 33, 66 | #052142 |
## 輔助色
除了搶眼的主色之外，也可搭配使用更具功能性的輔助色彩，為品牌形象增添層次感。
| Title | Pantone® | CMYK | RGB | Hex |
|---|
| Title | Pantone® | CMYK | RGB | Hex |
 Main | 468 C | 7, 27, 41, 0 | 237, 195, 157 | #EDC39D |
 Heavy | / | 30, 44, 69, 24 | 158, 122, 78 | #9E7A4E |
 Dark | / | 47, 65, 82, 68 | 73, 48, 24 | #493018 |
| Title | Pantone® | CMYK | RGB | Hex |
|---|
| Title | Pantone® | CMYK | RGB | Hex |
 White | White | 0, 0, 0, 0 | 255, 255, 255 | #FFFFFF |
 Gray 100 | 5315 C | 0, 0, 0, 5 | 241, 241, 241 | #F1F1F1 |
 Gray 200 | / | 0, 0, 0, 11 | 226, 226, 226 | #E2E2E2 |
 Gray 300 | / | 0, 0, 0, 15 | 216, 216, 216 | #D8D8D8 |
 Gray 400 | / | 0, 0, 0, 20 | 205, 205, 205 | #CDCDCD |
 Gray 500 | / | 0, 0, 0, 39 | 156, 156, 156 | #9C9C9C |
 Gray 600 | / | 0, 0, 0, 50 | 128, 128, 128 | #808080 |
 Gray 700 | / | 0, 0, 0, 71 | 74, 74, 74 | #4A4A4A |
 Gray 800 | / | 0, 0, 0, 75 | 64, 64, 64 | #404040 |
 Gray 900 | / | 0, 0, 0, 85 | 38, 38, 38 | #262626 |
 Black | Black 6 C | 0, 0, 0, 100 | 0, 0, 0 | #000000 |
## Download
{% file src="/files/V19IUDNHLMHJ2FV7xQcn" %}
{% file src="/files/W67HGJAJloHqEbguMhdn" %}