{"version":1,"pages":[{"id":"-Mhr7nyaBkk_1eDMh7I8","title":"使用說明 Introduction","pathname":"/the-reporter-brand-guidelines","siteSpaceId":"sitesp_lASqu","description":"《報導者》秉持開放精神，將新聞編輯室的品牌識別與設計流程，整理為開源的設計規範。如果對這份設計規範有任何回饋或建議，請聯絡《報導者》 設計部：designers@twreporter.org"},{"id":"-Mi5GhrbUxd5XA82RGso","title":"核心訊息 Messaging","pathname":"/the-reporter-brand-guidelines/pin-pai-he-xin-fundamentals/he-xin-xun-xi-messaging","siteSpaceId":"sitesp_lASqu","description":"","breadcrumbs":[{"label":"品牌核心 Fundamentals"}]},{"id":"-Mi5JHgo2uPjX4QXbv3S","title":"核心價值 Core Values","pathname":"/the-reporter-brand-guidelines/pin-pai-he-xin-fundamentals/he-xin-jia-zhi-core-values","siteSpaceId":"sitesp_lASqu","description":"《報導者》有明確的核心價值，也深信這是所有支持者對於非營利調查媒體的期待。","breadcrumbs":[{"label":"品牌核心 Fundamentals"}]},{"id":"-Mhr816e1FFG5oOdNfhU","title":"標誌 Logo","pathname":"/the-reporter-brand-guidelines/pin-pai-shi-bie-brand-identity/untitled-1","siteSpaceId":"sitesp_lASqu","description":"《報導者》標誌由象徵圖形（Symbol）和文字標誌（Wordmark）組成，兩者皆為重要識別元素，但必要時可拆開單獨使用；其中象徵圖形為視覺焦點，肩負品牌即時識別的重任。","breadcrumbs":[{"label":"品牌識別 Brand Identity"}]},{"id":"-Mi5L7Zpi2X3IdqMrojH","title":"字體 Typography","pathname":"/the-reporter-brand-guidelines/pin-pai-shi-bie-brand-identity/zi-ti-typography","siteSpaceId":"sitesp_lASqu","description":"作為致力於深度報導的媒體，字體能凸顯文字的性格，而清楚分明的字體應用規範能加強資訊的易讀性，提升閱讀效率。","breadcrumbs":[{"label":"品牌識別 Brand Identity"}]},{"id":"-Mi5Kw_JMYISRnYdHNcB","title":"色彩 Colours","pathname":"/the-reporter-brand-guidelines/pin-pai-shi-bie-brand-identity/se-cai-color","siteSpaceId":"sitesp_lASqu","description":"《報導者》的內容產品多元（包含文字、影像、聲音等），透過系統性的色彩規範，能幫助大眾建立清晰明確的印象，並在海量的資訊中達到引導作用。","breadcrumbs":[{"label":"品牌識別 Brand Identity"}]},{"id":"rweLH5oklii1TaIUll1z","title":"排版 Layout","pathname":"/the-reporter-brand-guidelines/pin-pai-shi-bie-brand-identity/pai-ban-layout","siteSpaceId":"sitesp_lASqu","description":"《報導者》為網路原生媒體，有邏輯的網格系統能讓版面佈局更有秩序，提昇讀者閱讀版面的舒適度。","breadcrumbs":[{"label":"品牌識別 Brand Identity"}]},{"id":"-Mi5LicOErMiuXlSEYH9","title":"插畫 Illustration","pathname":"/the-reporter-brand-guidelines/pin-pai-shi-bie-brand-identity/cha-hua-illustration","siteSpaceId":"sitesp_lASqu","description":"插畫是品牌性格的延伸，其中每個細節都暗示著品牌特質，並以較為軟性的方式，將抽象的品牌價值轉化成具象化的圖像。","breadcrumbs":[{"label":"品牌識別 Brand Identity"}]},{"id":"iz93rwXp4fnaqVhVHRaP","title":"社群 Social Media","pathname":"/the-reporter-brand-guidelines/pin-pai-ying-yong-brand-applications/she-qun-social-media","siteSpaceId":"sitesp_lASqu","description":"在資訊氾濫的社群媒體上，一致性的網格與排版規則能幫助增強《報導者》品牌在網路傳播的辨識度。","breadcrumbs":[{"label":"品牌應用 Brand Applications"}]},{"id":"-Mi5N5xV6_yaD0dErADB","title":"影片 Video","pathname":"/the-reporter-brand-guidelines/pin-pai-ying-yong-brand-applications/ying-pian-video","siteSpaceId":"sitesp_lASqu","description":"詳細定義的影片板式規範能幫助《報導者》的影像團隊與設計團隊更有效地協作，易於使用、清晰方便的元件系統也能提升影片製作的工作效率。","breadcrumbs":[{"label":"品牌應用 Brand Applications"}]},{"id":"-Mi5NKJ-xwuDMHUmVyDw","title":"簡報 Presentation","pathname":"/the-reporter-brand-guidelines/pin-pai-ying-yong-brand-applications/jian-bao-presentation","siteSpaceId":"sitesp_lASqu","description":"簡報是品牌向外展演的出口，甚至許多觀眾是透過簡報的形式第一次認識品牌，因此明確的溝通與清楚的視覺識別，對於品牌體驗至關重要。","breadcrumbs":[{"label":"品牌應用 Brand Applications"}]},{"id":"-Mi5OJ7MjEFrRLGvXPLA","title":"印刷品 Printed Matter","pathname":"/the-reporter-brand-guidelines/pin-pai-ying-yong-brand-applications/yin-shua-pin-printed-matter","siteSpaceId":"sitesp_lASqu","description":"對於數位時代的新媒體而言，線下與線上的體驗同等重要，印刷品的材質、尺寸、規格等細節，都將影響人們對品牌留下的印象。因此，如何在各種載體維持一致的形象，便是一大課題。","breadcrumbs":[{"label":"品牌應用 Brand Applications"}]},{"id":"-Mi5PNCY6YgS7-spRSiH","title":"周邊商品 Swag","pathname":"/the-reporter-brand-guidelines/pin-pai-ying-yong-brand-applications/zhou-bian-shang-pin-swag","siteSpaceId":"sitesp_lASqu","description":"「我們每一筆消費，都在選擇這世界的樣貌。」周邊商品是品牌價值觀的有形延伸，它將代表品牌走入閱聽眾的生活裡。為避免資源浪費，《報導者》在周邊商品的設計上應同時考量美觀以及實用性，且盡量選擇耐久的材質，讓這些商品被製造出來後能物盡其用。","breadcrumbs":[{"label":"品牌應用 Brand Applications"}]}]}